Restaurants first. Portfolio expansion
next.
Multi-unit owners and operators can test Cait in a small set of restaurants, establish value and make a broader portfolio decision.
U.S. restaurant units
The broad restaurant universe in Amp11’s market model.
QSR & fast casual units
The initial category focus, where similar workflows and multi-unit ownership support repeatable deployment.
Targeted locations
The selected initial opportunity in the company model.
Amp11 market model, August 2026. Company estimates describe market opportunity rather than contracted or deployed locations.
Sell by location. Expand on evidence.
Annual subscription per restaurant location, with scope influenced by operating requirements and rollout structure. The initial motion starts small enough to learn and expands when the operator sees sustained value.
A location-based recurring model.
At an illustrative $3,000 per location per year, a 10-location operator represents $30,000 ARR and a 100-location portfolio represents $300,000 ARR.
Illustrative arithmetic; actual pricing, adoption and revenue depend on commercial agreements.
The route to repeatability.
Land
Enter through operator relationships and a focused initial deployment.
Prove
Establish sustained manager usage, reliable utility and operator value during real shifts.
Expand
Convert into paid subscriptions and extend deployment across additional locations.
A focused regional footprint.
Texas base. Operator-led expansion.
Amp11 is Texas-based, with market development following founder, advisor and operator relationships rather than a fixed office footprint.
Distribution through operator trust.
A multi-unit owner can connect manager adoption to restaurant economics and sponsor deployment across several locations. Peer networks and referrals support expansion as evidence develops.